Industry insiders say that the makers of the film took a courageous decision to telecast the trailer of the film on the counting day of the general assembly elections 2011. Moreover, Vijay's support to the AIADMK and airing Velayudham's trailer on J Jayalalitha's owned channel spiced up the proceedings.
Meanwhile, the promos of the film have received a massive response from Vijay's fans. Considering the hype, the movie bosses are now planning to release the audio on May 24 in Chennai.
